By David Cantor, PhD Instituto de Desarrollo Económico y Social (IDES), Buenos Aires
In 1949 the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a cancer educational film, eventually called Challenge: Science Against Cancer. It was to be one of the first of a new form of film. The urgent task was to induce young scientists to think of cancer research and biomedicine as careers, and Challenge was to be a key part of the response.
The release of Man Alive! in 1952 signaled a change in American anti-cancer campaigns. Since their emergence in the early twentieth century, such campaigns had focused most attention on recruiting women into programs of early detection and treatment.
The Reward of Courage sought to transform public ideas about cancer by encouraging people to seek help from a recognized physician at the first sign of the disease or its possibility: early detection and treatment being the ASCC’s main approach to cancer control.