A dentist invites a young boy: “Come with me, into the visual instruction room.” And with this, Ask Your Dentist, a silent dental film from around 1930, stages a cinematic revue of instructional techniques and tactics.
Schizophrenia was a new diagnosis in interwar American medicine. Invented in 1911 by Swiss psychiatrist Eugen Bleuler (1857–1939), the term gradually supplanted “dementia praecox,” which after World War I was associated too closely with German psychiatry.
The release of Man Alive! in 1952 signaled a change in American anti-cancer campaigns. Since their emergence in the early twentieth century, such campaigns had focused most attention on recruiting women into programs of early detection and treatment.
Made shortly after the end of World War 2, this curious little nightmare movie addresses black soldiers. It depicts them as overgrown, impulsive, hypersexualized children who are not able to contain their primordial desires.
The Reward of Courage sought to transform public ideas about cancer by encouraging people to seek help from a recognized physician at the first sign of the disease or its possibility: early detection and treatment being the ASCC’s main approach to cancer control.