By David Cantor, PhD Instituto de Desarrollo Económico y Social (IDES), Buenos Aires
In 1949 the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a cancer educational film, eventually called Challenge: Science Against Cancer. It was to be one of the first of a new form of film. The urgent task was to induce young scientists to think of cancer research and biomedicine as careers, and Challenge was to be a key part of the response.
It’s 1926. The camera is shaky and the images blurry, but we can see a forested hillside and a crop of buildings. Then more acreage, more structures. Eventually, row upon row of people sunbathing; nurses in white uniforms; fresh milk poured into tin cups; children playing and yes, even boxing.
A dentist invites a young boy: “Come with me, into the visual instruction room.” And with this, Ask Your Dentist, a silent dental film from around 1930, stages a cinematic revue of instructional techniques and tactics.