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DATE: 1950

LENGTH: 12 min

CATEGORY: Educational & Instructional, Animation, Sound, Color

DIRECTOR: William T. Hurtz

PRODUCER/PUBLISHER: American Cancer Society and United Productions of America

Summary

Since their emergence in the early twentieth century, cancer education campaigns had focused chiefly on recruiting women into programs of early detection and treatment. By the 1940s, the campaigns were developing a focus on men as well. Man Alive! built upon this new appeal to men and added some fresh elements, most notably the film–screening locales. It was shown both in movie theaters as part of the regular schedule and in “non-theatrical” venues such as factories, clubs and other locations. Its core themes were similar to earlier films. Man Alive! warned against delay in seeking competent help, against going to “quacks,” and against turning to home remedies. But it added another element: antic cartoon humor that was designed to capture the attention of a larger audience…Read The Essay


Supplementary Materials

Film Stills from Man Alive!


Digitized Films on Cancer at the National Library of Medicine

A films still of the title frame for Save A Day.Explore films on cancer in the NLM Digital Collections


Beyond NLM

Medfilm

MedFilm is a European-based collaborative project analyzing medical film.

See the MedFilm record for Man Alive!.

Discover more films from the NLM historical collections featured in MedFilm.


More Medicine on Screen

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