The release of Man Alive![1] in 1952 signaled a change in American anti-cancer campaigns.[2] Since their emergence in the early twentieth century, such campaigns had focused most attention on recruiting women into programs of early detection and treatment.[3] But from the 1940s on, they supplemented this approach with one that targeted men. In the film component of the ACS anti-cancer campaign, this began with Enemy X released in 1942, followed by You Are the Switchman (1946), The Traitor Within (1946) and You, Time and Cancer (1948).[4] Man Alive! built upon this new appeal to men, but added much that was new.[5] At one level, this novelty might not be obvious. Much of Man Alive’s message was not dissimilar to that of other educational movies about cancer circulating in the 1940s and early 1950s.[6] Like those films it sought to persuade viewers to go to a regular physician at the earliest sign of what might be cancer. It warned against delay in seeking competent help; against going to “quacks”; against listening to the unreliable advice of friends; and against turning to home remedies. Finally, it taught viewers to recognize the “danger signals” of cancer, encouraged them to go for a regular health check-up from a recognized physician, and urged them to seek medical attention the moment cancer or its possibility was identified. All these themes had been a regular part of cancer education programs since the 1910s, whether aimed at men or women.

United Productions of America
Founded in 1943, and incorporated in 1945, UPA had begun life making sponsored films (industrials, political campaign movies, and educational and training films for the United States government), before expanding into theatrical shorts and television in the late 1940s and 1950s.[17] The company was known for its innovative approach to animation, often using minimal detail in the layout and design of its films, and employing what came to be called limited animation.[18] Such an approach was stylistic but it was also economic: the less detail and movement the less labor-intensive the artwork, fewer cels, the faster the production time, the lower the cost. Man Alive! was the second UPA film directed by Bill (William T.) Hurtz, who also directed many of UPA’s industrial films of the 1950s. UPA would produce two other humorous films for the ACS in the 1950s—Sappy Homiens (1956) and Inside Magoo (1960), both of which targeted men.[19]
National Library of Medicine #8800584A

National Library of Medicine #8800584A
Films for Men
UPA’s approach to moviemaking thus helped to transform cancer education films by introducing a new visual language, new concerns about the changes of the post-war world, the problems people had in adapting to such changes, and the role of psychology in helping them to adapt. Crucially, they helped distinguish cancer movies targeted at men from those targeted at women. Until 1952 most cancer education films—whether aimed at men or women—were live-action motion pictures in black-and-white, dramatic recreations of the paths by which patients got to the doctor, and morality plays about the need to seek early detection and treatment from a recognized physician. This began to change with The Traitor Within and later Man Alive!. While these films also traced patient pathways to the physician, and told moral tales about people’s responses to cancer or its prospect, both were in Technicolor rather than black-and-white, and both were modernist animated cartoons rather than live-action. But The Traitor Within and Man Alive! were different in one key respect. While the former has occasional comedic moments, Man Alive! is a comedy, full of playful humor throughout the film.[32] Thus by the early 1950s films aimed at men began to include both modernist cartoon animation and comedy. By contrast, movies aimed primarily at women did not use cartoon animation, nor did they use visual humor of the sort that UPA excelled at.[33] Women’s films in the 1950s were live-action (mostly black-and-white) melodramas and how-to movies, such as Breast Self-Examination (1950), which taught viewers that technique.[34] Furthermore, while many women’s films highlighted anxieties about the potential cost to the family of a wife and mother with cancer, none of the films targeted at women in the 1950s deployed material, consumer and leisure pursuits as creatively as Man Alive![35] In Man Alive! marital relations and the symbols of affluent suburban life became ways of explaining the ACS’s recommendations regarding cancer. They also became ways of explaining how men might adapt to this way of life. It should first be noted that before Man Alive! few cancer education films aimed at men had focused on such issues. For example, Enemy X (1942) is not located in the suburbs, but in a city threatened by a murderous killer: a gangster or perhaps a fifth columnist (the film was released the year after the Japanese attack on Pearl Harbor). By contrast, the enemy in The Traitor Within (1946) is a factory worker gone bad: a transformed cell that kills its coworker cells and disrupts the production line (within the factory-like organ). Such a portrayal harkened back to wartime scares about fifth columnists; touched on post-war concerns about the “threat” posed by labor unions in an age of full employment; and suggested emergent Cold War anxieties about communist disruption of American industry. Man Alive! shifts the focus from industry to the home, from city to suburb, from production to consumption, and from work to leisure. There were good reasons for a cancer campaign to focus on suburban life and leisure. Despite growing post-war optimism that many cancers could be cured if caught early, this group of diseases remained one of the most feared. In part, the concern focused on the disease itself (which threatened pain, disfigurement and death) and its treatments, mainly surgery and radiotherapy (which also threatened pain, disfigurement and death). But public concern about cancer went far beyond the disease and the therapeutic interventions against it. For many people, cancer also raised the specter of financial hardship, and the stigma of dependency and pauperism. A huge demographic shift was taking place from city to the suburbs, fed by the construction of highways, a booming economy, and G.I. mortgages that subsidized white flight out of the big cities to outer suburbs (and migration to suburban California). Cancer endangered the dream of a middle-class, suburban life, with a house, family, car, and the leisure to enjoy them. The high cost of cancer care was a particular concern here. Cancer was enormously expensive to treat, especially in the terminal stage of the disease, and imposed a sometimes-overwhelming strain on family budgets and cohesion. Alone in suburbia, far from the help of other relatives, post-war families often had few resources that they turn to alleviate the strain of caring for someone sick with cancer.[36] Much of the burden of care fell on the spouse of the person with cancer, and the fear was that their financial and emotional resources would quickly be depleted, forcing them to turn to church, charity and welfare for help. Cancer thus disrupted hopes of financial and social independence upon which the post-war nuclear family depended for survival. As seriously, it also threatened to disrupt the division of labor within the 1950s family, forcing men into roles that were gendered female, and women into roles that were gendered male.[37] It also raised the prospect of such families producing maladjusted children, so feeding into concerns about the role of the family in producing juvenile delinquency and childhood psychic ills.[38] Much of the concern about family breakdown focused on the impact of cancer on the employment prospects of men, the breadwinner in 1950s domestic ideology. Thus in 1954, the federally-supported National Cancer Institute noted that many cancer patients found it difficult to take advantage of new opportunities for creative or productive employment, since most industries refused to employ individuals who had had cancer because of the increased risk of compensable illness.[39] And while such problems affected both men and women, the NCI argued that men were particular hard hit. It also affected all those who normally relied on him. A man’s wife and his children would also be harmed as cancer ate into family budgets through the combination of the high cost of care and the loss of male income. It was here that the other dangers to the dream of post war independence and affluence threatened. The NCI noted that there was the loss of status or self-respect when a family was forced to accept relief which they had never previously needed. There were also the long-term effects on children whose mother assumed a wage-earning role because of the father’s illness, and the difficulties faced by a father who had to assume the role of caring for the children when a mother was ill. One of the first films to deal with such issues was You Are the Switchman (1946). The film comprises two morality plays about John Dole, who is, as the narrator puts it, “just an average American”, with a good job, a comfortable home, and almost enough money saved to build the house he and his wife Mary have dreamed of. In the first of the two stories, John dies because he delays consulting a physician: his wife is left a widow, forced to seek paid employment and to care for their children alone, their dreams of a future family life together destroyed.[40] In the other story, John survives because he does not delay. This second story ends with the “Dole family team still intact,” and with a promotion coming up at work, John is making plans for the dream home he hopes to build for Mary and the kids. Mary too is able to plan for the future, and their children, Bob and Jane (seen playing with toys in front of the family radiograph) are, as the narrator puts it, “snug and secure” in the family home.
National Library of Medicine #8800584A

National Library of Medicine #8800584A

National Library of Medicine #8800584A
| David Cantor is an investigador (researcher) at the Instituto de Desarrollo Económico y Social (IDES), Buenos Aires Argentina and an adjunct professor in the School of Public Health at the University of Maryland, College Park. His scholarly work focuses on the history of medicine in the twentieth century, most recently the histories of cancer, stress and medical film. He was for several years affiliated with the National Library of Medicine and also worked in the Office of History, National Institutes of Health. His publications include Reinventing Hippocrates (2002); Cancer in the Twentieth Century (2008); Meat, Medicine and Human Health in the Twentieth Century (2010), co-edited with Christian Bonah and Matthias Dörries; Stress, Shock, and Adaptation in the Twentieth Century (2014), co-edited with Edmund Ramsden; and Health Education Films in the Twentieth Century (2018), co-edited with Christian Bonah and Anja Laukötter. He is series coeditor of Social Histories of Medicine published by Manchester University Press. |
Bibliography
Abraham, Adam, When Magoo Flew: The Rise and Fall of Animation Studio UPA. Middletown, CT: Wesleyan University Press, 2012. Cantor, David. “Uncertain Enthusiasm: The American Cancer Society, Public Education, and the Problems of the Movie, 1921–1960.” Bulletin of the History of Medicine 81 (2007): 39–69. “Choosing to Live: Cancer Education, Movies, and the Conversion Narrative in America, 1921–1960.” Literature and Medicine 28 (2009): 278–332. Gardner, Kirsten E. Early Detection: Women, Cancer, and Awareness Campaigns in the Twentieth-Century United States.Chapel Hill: University of North Carolina Press, 2006. Lerner, Barron H. The Breast Cancer Wars: Hope, Fear, and the Pursuit of a Cure in Twentieth-Century America. New York: Oxford University Press, 2001. Patterson, James T. The Dread Disease: Cancer and Modern American Culture. Cambridge, MA: Harvard University Press, 1987. Reagan, Leslie J., “Engendering the Dread Disease: Women, Men, and Cancer,” American Journal of Public Health 87 (1997): 1779–87. “Projecting Breast Cancer: Self-Examination Films and the Making of a New Cultural Practice,” Leslie J. Reagan, Nancy Tomes, and Paula A. Treichler (eds.) Medicine’s Moving Pictures: Medicine, Health, and Bodies in American Film and Television, Rochester: University of Rochester Press, 2007, pp.163–95.Notes
[1] “’Man Alive’ Nominated for Oscar,” ACS Bulletin 2, 11 (February 23, 1953): 1. [2] See David Cantor “Choosing to Live: Cancer Education, Movies, and the Conversion Narrative in America, 1921—1960,” Literature and Medicine 28 (2009): 278–332, pp. 296–300. David Cantor, “Uncertain Enthusiasm: The American Cancer Society, Public Education, and the Problems of the Movie, 1921—1960,” in David Cantor (ed.), Cancer in the Twentieth Century(Baltimore and London: Johns Hopkins University Press, 2008), 39–69. [3] Kirsten E. Gardner, Early Detection: Women, Cancer, and Awareness Campaigns in the Twentieth-Century United States(Chapel Hill: University of North Carolina Press, 2006). An exception is The Reward of Courage (1921) see David Cantor The Reward of Courage (1921). A Rediscovered Cancer Film of the Silent Era (Bethesda: National Library of Medicine, 2013). [4] “New Film Ready For Use in Drive, ACS Campaign Bulletin 42 (March 30, 1948): p. 2. “Murphy Seeks Check on Film,” ACS Campaign Bulletin 44 (April 13, 1948): 2. “ACS Drive Film Clicks in Capital,” ACS Campaign Bulletin 47 (May 4, 1948): 4. [5] For a discussion of the gendered nature of cancer films, see Leslie J. Reagan, “Engendering the Dread Disease: Women, Men, and Cancer,” American Journal of Public Health 87 (1997): 1779—87. [6] On cancer films more generally, Cantor, “Uncertain Enthusiasm.” Cantor, “Choosing to Live.” [7] American Cancer Society, 1952 Annual Report, 15, 37-38. “Illinois Theaters Book ACS Film as a Short Subject on Programs,” ACS Bulletin 1, 17 (May 5, 1952): 3. “Ed Parmelee’s Journey Replaces Travelogue,” ACS Bulletin 1, 19 (May 26, 1952): 4. “’Man Alive’ Film Enjoys Record Run,” ACS Bulletin 2, 22 (June 22, 1953): 2. For use as a television film, see “How to Tell Neighbors, Your County about Cancer,” ACS Bulletin 2, 1 (September 29, 1952): 4. For other showings of Man Alive, see “Marine Depot Workers Get Cancer Education,” ACS Bulletin 1, 21 (June 23, 1952): 2; “Army Conducts Intense Education Program in Germany,” ACS Bulletin 4, 23 (June 27, 1955):. 4; “Safety Representatives View ACS Film,” ACS Bulletin 5, 2 (October 17, 1955): 1; “Neighborhood News”, Signals: [ACS] Public Education Newsletter 5, 3 (Spring 1961): n.p.; “Mass Film Audiences Via Theater Distribution,” Signals: [ACS] Public Education Newsletter 5, 4 (Summer 1961): n.p.; “Male Call,” Signals: [ACS] Public Education Newsletter 7, 2 (Spring 1963): n.p. For the drive-in, see “ACS Film Shown at Drive-in Theater,” ACS Bulletin 3, 1 (October 5, 1953): 3 [8] American Cancer Society, 1953 Annual Report, 15, 22, 24. See also American Cancer Society, 1954 Annual Report, 25, 27; 1955 Annual Report, 30, 31; 1956 Annual Report, 29. [9] “Spanish-speaking Vets See ACS Cancer Films,” ACS Bulletin 3, 2 (October 19, 1953): 2; “Our Good Neighborhood Policy,” Signals: [ACS] Public Education Newsletter 5, 1 (September 1960): n.p. [10] “Grim but Funny,” Life 32 (April 21, 1952): 100–1. [11] Richard Braddock, “Films for Teaching Mass Communication,” The English Journal 44, 3 (March 1955): 156–158+167, at p.158. [12] “Humor, Cancer Combined,” ACS Bulletin 1, 14 (April 14, 1952): 4; “Grim but Funny.” [13] “’Man Alive’ Nominated for Oscar.” See also “Scenes from ‘MAN ALIVE!’” Cancer News 6, 3 (July 1952): [23]. [14] On the distinction between shorts and trailers see Cancer Publicity: What It Is and How to Get It (New York: ASCC, c. 1942), 13 (distributed free to officers of the WFA, not for general distribution), in Catalog of Educational Material (New York [?]: American Society for the Control of Cancer, n.d.) (copy available in the National Library of Medicine at call number QZ 200 qA518c 1941). For an early example of animation and comedy in an educational trailer see for example By The Way(Visugraphic Pictures, 1929) a motion picture trailer for an educational booklet, in which animated cartoons from the booklet stepped forward from the screen and introduced themselves. “By the Way,” Campaign Notes of the American Association for the Control of Cancer 11, 9 (September 1929): 7. “Booklet Trailer,” Campaign Notes of the American Association for the Control of Cancer 11, 9 (September 1929): 6. On the background to this film see Ella Hoffman Rigney, “Cancer Publicity—Ten Years of Growth,” Quarterly Review (New York City Cancer Committee) 1, 3 (October 1936): 42–52, esp. pp. 46–47. The cartoons were produced by the illustrator Francis Rigney, Ella’s husband. On Rigney see “Francis Rigney is Dead,” New York Times, April 21, 1962, 17. See also Chuck Romano, “The Art of Deception or the Magical Affinity Between Conjuring and Art,” The Linking Ring(September 1995): 75–78. Chuck Romano, The Art of Deception, or, The Affinity Between Conjuring and Art (South Elgin, IL: C.J. Romano, 1997). [15] There are several examples of the use of humor in cancer education films that appear before Man Alive!. But whereas Man Alive! uses comedy throughout, these others use comedy more sparingly. For example in the melodrama The Reward of Courage (1921) there is comedic moment when (at 4 mins. 57 secs.) the daughter ignores the offer of a handshake of the quack Morris Maxwell, who is also the suitor preferred by her mother. Maxwell is left with his hand outstretched and unshaken, and clearly discomforted. For another comedic moment see the sequences in The Traitor Within (1946) where various faces illustrate erroneous popular remedies and beliefs about cancer, and cancer, and perhaps the portrayal of cells as workers in a body factory. [16] ACS trailers and PSA’s also made use of comedic effects throughout the 1950s, see for example those shown in the American Cancer Society film, The Man on the Other Side of the Desk (1957). [17] Adam Abraham, When Magoo Flew: The Rise and Fall of Animation Studio UPA (Middletown, Conn.: Wesleyan University Press, 2012), for Man Alive!, see p. 99. More generally see Michael Barrier, Hollywood Cartoons: American Animation in Its Golden Age (New York: Oxford University Press, 2003). [18] Limited animation meant a number of things. It could include including limiting the amount of movement in a frame so that the characters moved only a part of the body, perhaps an arm or leg instead of the entire body; repeating movements so that, for example, a character waving goodbye might involve only two movements which would then be repeated; and using fewer frames to represent a movement, perhaps using one drawing for every two frames rather than a different one in each frame. [19] For a list of these films see Cantor “Uncertain Enthusiasm,” 57-58 and “Choosing to Live,” appendix. For the storyboard of Sappy Homiens see Leo Slatkin, Story-Telling Home Movies. How to Make Them (New York, Toronto and London: McGraw-Hill, 1958) 88–91. A copy of Sappy Homiens is available at the Library of Congress. It tells the story of the eponymous cartoon character, Sappy Homiens. Sappy checks himself for the seven danger signals of cancer, but does not go for a regular checkup from a physician, until the characters in his television persuade him otherwise—that cancer can grow silently, and that only a doctor can identify the disease. At one point, Sappy is sucked into the television set, where the characters show him how cancer grows and spreads. [20] On the use of color by Jules Engel and Herbert Klyn in UPA films see Abraham, When Magoo Flew, 82. [21] For example, the transition from man to devil and schoolboy dunce is reminiscent of the scene in an earlier UPA film Flat Hatting, where a pilot turns into among other forms, a devil (3 mins. 45 secs.) and progressively from young man, (3 mins. 56 secs.) to schoolboy (4 mins 13 secs) to baby (4 mins 27 secs). All these transitions aimed to indicate his immaturity. Other transformations can be seen in the pre-UPA Hell-Bent For Election where the conservative figure turns briefly to Hitler (5 mins 16 secs) trying to stop the Roosevelt war train. [22] “A Film That’s Different,” ACS Bulletin 2, 8 (January 12, 1953): 4. [23] The warning signal itself is reminiscent of the X on the switch-lever in an earlier UPA film, Hell-Bent for Election (1944) which morphs into the X on a voting form, much as the warning signal in Man Alive! later turns into the X on the man’s body signifying a warning sign of cancer (5 mins. 57 secs–6 mins. 01 secs.) [24] György Képes, undated handwritten note, quoted in Anna Vallye, “Design and the Politics of Knowledge in America, 1937-1967: Walter Gropius, György Képes,” (PhD dissertation, Columbia University, 2011), 209. On his animation work in the 1930s see Leigh Anne Roach, “A Positive, Popular Art: Sources, Structure, and Impact of György Képes’s Language of Vision,” (PhD dissertation, Florida State University, 2010), 82. [25] Barrier, Hollywood Cartoons, 515. György Képes, Language of Vision (New York: Dover, 1995) (first published 1944). [26] Képes, Language of Vision, 13. [27] Képes, Language of Vision, 13. [28] Barrier, Hollywood Cartoons, 516. Képes, Language of Vision, 221. [29] Abraham, When Magoo Flew, 99. [30] John Hubley and Zachary Schwartz, “Animation Learns a New Language,” in Hollywood Quarterly. Film Culture in Postwar America, eds. Eric Smoodin and Ann Martin (Berkeley and London: University of California Press, 2002), 63-68. Originally published: Hollywood Quarterly 1, 4 (July 1946): 360–363. [31] Hubley and Schwartz, “Animation Learns a New Language,” 64–65. [32] For comedic moments in The Traitor Within see note 15 above. [33] This is not to say that there was no animation in women’s films. There was, but it generally did not include humor, and was used to illustrate parts of the body that might be difficult to show in a live action sequence, or to show how cancer developed in the body. [34] On breast self-examination films see Leslie J. Reagan, “Projecting Breast Cancer: Self-Examination Films and the Making of a New Cultural Practice,” in Medicine’s Moving Pictures: Medicine, Health, and Bodies in American Film and Television, eds. Leslie J. Reagan, Nancy Tomes, and Paula A. Treichler (Rochester: University of Rochester Press, 2007), 163-95. [35] See for example Lizabeth Cohen, A Consumer’s Republic: The Politics of Mass Consumption in Postwar America (New York: Vintage, 2004). [36] Elaine Tyler May, Homeward Bound: American Families in the Cold War Era (New York: Basic Books, 2008), 20. [37] On the gendered division of labor in the 1950s home, see May, Homeward Bound. [38] James Gilbert, A Cycle of Outrage: America’s Reaction to the Juvenile Delinquent in the 1950s (New York: Oxford University Press, 1986); Deborah Weinstein, The Pathological Family: Postwar America and the Rise of Family Therapy (Ithaca: Cornell University Press, 2013). [39] United States Congress, House Committee on Interstate and Foreign Commerce, Health inquiry; the toll of our major diseases, their causes, prevention, and control. Preliminary report of the Committee on Interstate and Foreign Commerce pursuant to section 136 of the Legislative reorganization act of 1946, Public law 601, 79th Congress, and House resolution 127, 83d Congress (Washington: USGPO, 1954), 102. [40] A copy of You Are the Switchman is at https://archive.org/details/YouAreth1951. The film was released in 1949, not 1951 as stated on this website. It is possible that the website’s film is derived from a 1951 print. [41] The spelling Ed Parmalee is not consistent: sometimes he is Parmelee, sometimes Parmalee. See for example “Three New Educational Ads Ready for Distribution,” ACS Bulletin 2, 2 (October 13, 1952): 3; “Film is Ready for Use,” ACS Bulletin 1, 12 (March 24, 1952): 1, 4. There seem to be some UPA in-jokes in this film. The name Ed Parmalee is suspiciously close to the name of a UPA filmmaker, Ted Parmelee, though there is no obvious physical resemblance. For an image of Ted Parmelee, see Abraham, When Magoo Flew, 106. The name of the quack, J. Kirkham Headstone, may also be borrowed loosely from another UPA animator, John Kirkham Hubley. [42] Reagan, “Engendering the Dread Disease.” [43] Cotten Seiler, Republic of Drivers: A Cultural History of Automobility in America (Chicago: University of Chicago Press, 2008). John Alfred Heitmann, The Automobile and American Life (Jefferson, NC: McFarland & Co., 2009). More generally on men and masculinity see James Gilbert, Men in the Middle: Searching for Masculinity in the 1950s (Chicago: University of Chicago Press, 2005). [44] Note for example the figure of the pump attendant and his accent who advises Ed to go to Clyde, the dodgy car mechanic (3 mins. 36 secs.) [45] The figures who offer bad advice regarding cancer in Man Alive! are not dissimilar to the figure of the ‘scoffer’ who stands in the way of progress in the first film that Bill Hurtz directed for UPA: Man on the Land (1951), for the American Petroleum Institute. [46] As noted earlier many of UPA’s earlier educational films had invoked the science of psychology as a crucial tool for helping people adapt to contemporary chances. Man Alive! seems to have been a model for a later UPA film Look Who’s Driving (1954), directed by Bill Hurtz for the Aetna Insurance Company, which graphically presented the psychological causes of reckless driving and the ensuing accidents. As in Man Alive! characters (including the hero Charlie Younghead) turn into children to indicate their immaturity behind the wheel. The device of talking to the narrator is also used in Look Who’s Driving where the ghost of Charlie converses with the narrator who explains why he, Charlie, crashed his car, and the psychology behind dangerous driving: childish tantrums, impatience, stubbornness, daydreaming, over-confidence, speeding. As the narrator says: “no driver can afford to let his emotions drive him. When he does he’s like a child, and no child should drive a car.” And finally, like Ed Parmalee, when his ghost realizes he hasn’t been killed in an auto accident, Charlie and leaps as high as the cloud, declaiming, “I’m Alive” before being cautioned, like in Man Alive!, by the narrator to remember to drive carefully.More Medicine on Screen
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